Despite its rich history, the Maasheggen has not become stuck in its ways; it remains dynamic. People live, work, and recreate here. The area never ceases developing. Traditional agriculture is maintained or restored to complement or reinvent modern agricultural techniques. There are new opportunities for working and living in the area. Conservation efforts are expanding, and the valley forms an integral part of national water management plans. Areas such as the Kraaijenbergse Plassen are ideal for recreation. Opportunities for the entrepreneurial spirit abound and many make use of this potential.